Founded by former Motor Trend editors,
autoMedia.com is a high-traffic, consumer-driven website for car buyers and enthusiasts that generates about
2 million visitors each month. Automedia.com wanted Web Advanced to revamp their website with the latest backend systems designed to handle the large amounts of data required to meet the demands of their growing user base. Currently the
sixth most visited automotive information portal in the United States, AutoMedia.com also needed Web Advanced to enhance their search engine optimization techniques so that they could better compete with automotive industry rivals who were achieving higher website hit rates.
Updateable Flash Module |
New Car Buyer's Guide |
Car Details Page |
Photo Gallery |
Having been
a customer since 2005, Web Advanced has continued to develop and implement new capabilities for AutoMedia.com. The multi-faceted overhaul began with the design of a large, robust, consumer-driven website capable of offering all types of automobile shoppers and enthusiasts a one-shop-stop for their online automotive needs.
"Great work on making the site live! We are pleased with everything Web Advanced has done to support autoMedia. I always enjoy working with professionals.”
- Doug Hamlin, Founder & CEO at autoMedia Solutions, Inc.
To that end, Web Advanced deployed a
large test-drive video vault, an integrated Kelley Blue Book used car information portal as well as a customized annual car buyer guide for each automotive brand and car type as part of the AutoMedia.com redesign process. Moreover, Web Advanced integrated into the website’s layout both ValueClick and Google Image advertisement campaigns to boost visits to the site.
AutoMedia.com’s content upgrades meant that their website needed more backend muscle in the form of ASP.NET, MPEG-4 and Microsoft SQL Server 3.
Today, AutoMedia.com stands
poised to take on the online automotive industry leaders via a powerful combination of backend technologies enabling its website to handle the millions of users accessing its information resources every month.