The
Paul Merage School of Business at the University of California, Irvine (UCI) tasked Web Advanced with the design, development and implementation of a new, full-time MBA Program website that reflected and capitalized on the school’s new brand as a powerful recruiting tool for potential students. In addition to being innovative and cutting-edge, the Merage School’s website needed to accurately convey the
positive aspects of the school’s history, location, values, and experience to potential students. In short, the website had to inspire applicants to achieve their career ambitions at the Merage School of Business.
Homepage |
Student Profiles |
Events Calendar |
Photo Gallery |
Interactive Map |
Web Advanced immediately set about designing a website that was both functional and inspiring. Achieving these goals meant employing a full-spectrum solution that combined the efforts of Web Advanced’s project management professionals, software development experts and website designers.
“Our organization could tell immediately that this company ‘got it’ – they understood our business objectives, and they outlined a website that would help us achieve those objectives. And they were willing to take on a challenging project with a very short development time. Most importantly, they launched the outstanding new website on time. ”
- Mary Clark, Director of Admissions at the Paul Merage School of Business
Vital to the success of the project was Web Advanced’s commitment to intense,
detail-oriented project management that focused on the coordination of numerous teams working on various, simultaneous aspects of the website’s design, development, testing, optimization and implementation.
Web Advanced’s
full-spectrum strategy to the website design process facilitated the melding of user functionality with design innovation to create an end-product that was
visually stunning, functionally powerful and brand specific. To achieve these results, Web Advanced developed several state-of-the-art, innovative and custom solutions for the Merage School’s website including a
Content Management System (CMS), updateable photo gallery,
a Flash-based Interactive Map,
a CMS Upcoming Events calendar, and sophisticated
student and
faculty profile pages.
Web Advanced developed and implemented a
custom CMS package that has enabled Merage School staff to easily and quickly update student, faculty and event photos to their website. The CMS package also allows Merage School administrators to update upcoming events using a hassle-free interface. Web Advanced’s custom CMS package is a tool that gives Merage School administrators the back-end functionality needed to maintain a website that is current and relevant to the
dynamic and fast-paced student and professional community it serves.
A critical part of the Merage School’s brand message is its strategic location in the heart of Orange County’s vibrant and prosperous business community. Web Advanced developed a
sophisticated, Flash-based, interactive map that gives current and potential students the ability to visually identify the Merage School’s location relative to leading corporations in the area. A brief glance at the highly interactive map reveals that the Merage School is well-situated to provide its students with an abundance of professional opportunities and recreational activities.
In addition to being a top academic institution, the Merage School is a locus of social networking for Southern California's business leaders. The website’s sophisticated student and faculty profile pages afford past and current students, faculty and prospective employers
a fun, easy and informative way to network and build the professional relationships that are essential to business.
Web Advanced delivered a full-time MBA Program website on-time and on-budget that emphasized and enhanced the Merage School of Business’ unique brand.
“Web Advanced was on our team to help us develop a dynamic and unique university website, differentiating our program from our competitors.”
– Mary Clark