autoMedia.com

"Great work on making the site live! We are pleased with everything Web Advanced has done to support autoMedia. I always enjoy working with professionals."

- Doug Hamlin, Founder & CEO at autoMedia Solutions, Inc.

THE CHALLENGE

Founded by former Motor Trend editors, autoMedia.com is a high-traffic, consumer-driven website for car buyers and enthusiasts that generates about 2 million visitors each month.

Automedia.com wanted Web Advanced to revamp their website with the latest backend systems designed to handle the large amounts of data required to meet the demands of their growing user base. Currently the sixth most visited automotive information portal in the United States, AutoMedia.com also needed Web Advanced to enhance their online marketing techniques so that they could better compete with automotive industry rivals who were achieving higher website hit rates.

THE SOLUTION

	Overhauling the User Experience The multi-faceted overhaul began with the design of a large, robust, consumer-driven website capable of offering all types of automobile shoppers and enthusiasts a one-shop-stop for their online automotive needs.

	Implementing Various Intuitive Online Tools for AutoMedia Visitors Web Advanced deployed a large test-drive video vault, an integrated Kelley Blue Book used car information portal as well as a customized annual car buyer guide for each automotive brand and car type as part of the AutoMedia.com redesign process. Moreover, Web Advanced integrated into the website’s layout both ValueClick and Google Image advertisement campaigns to boost visits to the site.