Thermador Home Appliances

THE CHALLENGE

Transforming a Marketing Campaign

Thermador, an innovative manufacturer of premium cooking appliances for the past seven decades, targets high-end culinary enthusiasts.  To improve sales among this segment, they knew they needed the help of key influencers – in this case, kitchen designers who often play a major role in influencing purchases of residential kitchen appliances.  To reach this important group, Thermador needed a creative and comprehensive marketing campaign that not only communicated their company and product benefits, but also made Thermador product information easy – and fun – to access.

THE SOLUTION

	Designing an Innovative Microsite that Specifically Appeals to Kitchen Designers As a key part of the Kitchen Designer microsite, we developed an innovative "Kitchen Design and Planning Guide".  This guide provides design recommendations as well as easily accessible information on Thermador products, such as product features, installation considerations and tips, ventilation requirements, and installation diagrams.
	Employing Flash Interactivity to Engage the Target Market To ensure kitchen designers would quickly grasp the benefits provided by the Design and Planning Guide, we utilized advanced Flash programming techniques to present a "peek" inside the guide.  Using the Papervision 3D programming environment, our designers were able to create an innovative method of showcasing key Design Guide features and benefits.
	Providing a Full Web and Interactive Solution to Enhance the Success of each Marketing Campaign At Web Advanced, we realize that your marketing needs typically go beyond just the development of a new website.  To complement your new site, you need email campaigns, banner ads, trade alert emails, pay per click campaigns, analytics tracking, as well as a host of other services.  Our developers and designers have a broad range of experience in creating all facets of complex marketing campaigns.  For the Thermador Kitchen Designer microsite, we developed a comprehensive promotional campaign including a series of banner ads and emails campaigns specifically intended to alert kitchen designers to the newly created microsite.