University of California, Irvine - The Paul Merage School of Business

THE CHALLENGE

The Paul Merage School of Business at the University of California, Irvine (UCI) tasked Web Advanced with the design, development and implementation of a new, full-time MBA Program website that reflected and capitalized on the school's new brand as a powerful recruiting tool for potential students. In addition to being innovative and cutting-edge, the Merage School's website needed to accurately convey the positive aspects of the school's history, location, values, and experience to potential students. In short, the website had to inspire applicants to achieve their career ambitions at the Merage School of Business.

THE SOLUTION

	Creating a Functional and Inspiring Site In order to achieve a functional and inspiring webiste, Web Advanced employed a full-spectrum solution that combined the efforts of Web Advanced's project management professionals, software development experts and website designers. Vital to the success of the project was Web Advanced’s commitment to intense, detail-oriented project management that focused on the coordination of numerous teams working on various, simultaneous aspects of the website's design, development, testing, optimization and implementation.
	Allowing Merage School Staff to Easily and Quickly Update Website Content Implemented a custom CMS package that enables the Merage School staff to easily and quickly update student, faculty and event photos to their website. The CMS package also allows Merage School administrators to update upcoming events using a hassle-free interface. Web Advanced's custom CMS package is a tool that gives Merage School administrators the back-end functionality needed to maintain a website that is current and relevant to the dynamic and fast-paced student and professional community it serves.
	Developing a Interactive Map to Attract and Guide Potential Students A critical part of the Merage School’s brand message is its strategic location in the heart of Orange County's vibrant and prosperous business community. Web Advanced developed a sophisticated, Flash-based, interactive map that gives current and potential students the ability to visually identify the Merage School's location relative to leading corporations in the area. A brief glance at the highly interactive map reveals that the Merage School is well-situated to provide its students with an abundance of professional opportunities and recreational activities.
	Finding a Fun, Easy, Informative Way to Build Professional Relationships In addition to being a top academic institution, the Merage School is a locus of social networking for Southern California's business leaders. The website’s sophisticated student and faculty profile pages afford past and current students, faculty and prospective employers a fun, easy and informative way to network and build the professional relationships that are essential to business.