US Tile

"The Web Advanced team led us through the process of developing a new media presence that has elevated our company's visibility and status worldwide. Traffic to our site and leads generated from it has grown tenfold in just the past 12 months."

- Rich Thomas, Director of Sales & Marketing

THE CHALLENGE

Transforming a Website into a Marketing Engine

US Tile, the largest clay tile manufacturer in the United States, faced a number of challenges. First, the Flash functionality used throughout its website design meant they weren't highly ranked by organic search engines such as Google. In other words, potential customers couldn't easily find them on the web. Secondly, the job of updating their extensive line of roofing tile products using traditional HTML coding methods was both cumbersome and time consuming. Finally, their website wasn't designed to engage directly with several key groups of influencers – namely roofing contractors and architects.
To increase sales and improve productivity, they needed a new website design that was not only visually appealing and easy to navigate, but one that was specifically designed to achieve high rankings among search engines and afford quick and easy content updates.

THE SOLUTION

	Implementing Web Blocks Content Management System to Make Updating Content Quick and Easy We developed Web Blocks, our own full-featured Content Management System, in response to customers who need a quick and easy way to update web content without having to know HTML programming. By using Web Blocks, US Tile found they were able to dramatically increase the speed with which they could update product information ensuring their website was always current.

	Creating Contractor and Architect Landing Pages to Connect with Key Influencers US Tile knew that roofing contractors and architects play a major role in influencing the decision to purchase their products, and needed a better way to both engage and educate these groups about them. We designed contractor and architect landing pages that make it easy to find information on US Tile products, including installation guides, downloadable brochures, and warranty information.

	Employing Search Engine Marketing Techniques to increase Sales Designing a visually appealing and easy to navigate website is often only one ingredient in ensuring successful internet marketing. It's equally important in the process to ensure your target market will find your website when they search for products or services in your category. Web Advanced's broad experience in utilizing Search Engine Optimization techniques raised US Tile to the #1 spot in organic rankings for its product category. Web Advanced also implemented and managed US Tile's Pay Per Click advertising campaign, dramatically improving their sales leads.