A marketable redesign for a competitive MBA landscape.

Cal State Fullerton partnered with Web Advanced to redesign the Mihaylo College of Business and Economics MBA website.

The goal was to showcase the program's core offerings of affordable tuition costs and flexibility to balance work and family. With two distinct MBA paths and a series of Specialty Degrees, we were tasked with supporting the decision making process of prospective students. Success was defined as increasing the number of quality leads coming through the website.

Web Advanced reviewed Mihaylo's brand studies and web analytics, conducted interviews with key stakeholders, created a competitive analysis, and developed a creative and functional vision for the site.

Type

Website Design

Industry

Education

Services

UX Strategy
UI Design
Project Management
Web Development
CMS Integration

See It Live

Design Process

Sketch sessions allow us to collaborate early on and move swiftly from ideas to designs. Wireframes and designs are transformed into low-fidelity prototypes to test user-flow.

Comprehensive Homepage

The homepage immediately establishes the school's credibility through impressive facts and figures. Prospective students can start to answer the question of "Which program is right for me?" and see which important deadlines are approaching.

Taking Action

The decision making process for prospective students can extend months or years. No matter where they are in the process, the "Take Action" module consolidates key opportunities to reach out to the Mihaylo admissions team.

Choosing a Program

A dedicated landing page was built to support traffic from online advertising. The page features a program comparison chart which enables users to decide which program is right for them.