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Lowering mortgage rates at the speed of Greenlight

Greenlight Loans has quickly become one of the country’s fastest growing direct-to-consumer mortgage leaders by focusing on customized loans paired with personal attention. With growing market share and brand recognition Web Advanced was tasked creating Greenlight Loans new flagship responsive website with an emphasis in optimizing online lead acquisition on mobile and tablet devices

Our team of strategist and creatives worked closely with the Greenlight Loans management to solidify their position and to highlight which elements of their business set them apart. An in depth examination of the sites current usage data and paths to mortgage quote inquiry allowed room for a more intuitive approach ultimately offering an straightforward step-by-step inquiry process. Each page was thoughtfully simplified and converted to targeted micro-acquisition pages to accommodate Greenlight Loans regular direct traffic patterns through from their extensive direct marketing channels both online and broadcast.

The new Greenlight Loans websites offers an online experience that balances the careful needs of a mortgage shopper while communicating the Greenlight Loans unique brand positioning and commitment to providing superior mortgage experience at a faster rate than the industry norm.


  • Website
  • e-Commerce
  • Mobile


  • Entertainment


  • User Experience Strategy
  • Product Development
  • Responsive Design
  • Digital Design
  • Social Integration
See It Live
Greenlight website displayed on a variety of devices

A Responsive Branded Environment

The new website reflects the brand's unique positioning and functions as an integral lead capture environment to support tactical marketing initiatives.

Greenlight Survey

Uncovering Insight

In depth competitive benchmarking report reveals key insights, audience behavior and usability performance indicators to leverage and implement.

Form capture

Optimizing Lead Generation

Mobile first approach to a guided form capture allows Greenlight to save the key information at each step of the way.

Greenlight website displayed on different devices

Visualizing Data

A dynamic mortgage calculator allows users to visualize their amortization schedule according to the loan amount.

Web Advanced has been the perfect partner for us resulting in high levels of collaboration throughout the project and meticulous attention to detail that captured our unique brand perfectly. The new website positions us for future growth and innovation.
Michael Ro - Vice President Marketing

What's Next?

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