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A new digital experience reimagines Public Transportation

The Orange County Transportation Authority (OCTA) selected Web Advanced to re-imagine their new website from the ground up in order to better serve the residents and stakeholders of Orange County, California. The completely rebuilt is a leap forward in both technology and user experience, and is designed based upon a substantial User Experience Audit, including public surveys and the involvement of key stakeholders. Key insights were unconverted to reveal areas that needed improvements as well as areas that were performing successfully. The information gathered in the research has been integrated into the new website, combining OCTA’s commitment to providing quality services and public documentation with the needs of the community.’s new look focuses on improving user experience across a variety of devices and takes a “mobile-first” approach to account for the increasing use of smartphones and tablets. A dramatically enhanced layout improves access to customer and stakeholder information. Because’s audience is so broad, key functions of the website accommodate a variety of entrance points and user needs. The website is designed to be easy to navigate by many different types of visitors, while providing powerful interactive tools and easy access to an enormous repository of information.


  • Website
  • Campaign Microsites
  • Mobile
  • Tablet


  • Transportation
  • Government


  • Research
  • User Experience Strategy
  • Campaign Strategy
  • Responsive Design
  • Illustration & Animation
See It Live
Displaying various website screens on different devices

Richer Community Experience

We’re working with OCTA to put digital at the heart of what they do, serving the optimal experience and transportation information to the community.

OCTA on mobile devices

Mobile First

Built on a best-in-class responsive framework, each page balances facilitating quick action-oriented tasks with beautiful interaction design.

Different OCTA 'shortcodes'

Modular Content Management

An extensive library of pre-developed modules allows administrators to drop responsive engaging content blocks without having to write any code.

Example of a campaign page

Promoting Hidden Gems

Users are engaged to discover exciting destinations by selecting their type of interest to uncover hidden gems to visit.

Showing how the new OCTA website can help keep the community up to date

Community Insight

From construction updates to transportation improvement funds, OCTA Project Managers have complete control to keep the community up to date.


Animated Storytelling

Custom illustration and animation were created to captivate users and bring excitement to discovering unfamiliar services and promotions.

What's Next?

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